Many people use social media to show their love and appreciation for paintings! Although somewhat understated, a significant proportion of content on social media is art related.

PAINTINGS POPULAR ON INSTA

Interested in both art and culture, money.co.uk sought to discover the most Instagrammed paintings in the world based on hashtags.

THE RESULTS

The most Instagrammed paintings in the world

Rank

Painting name (year)

Painter name

Total no. of Instagram hashtags #

1.

Mona Lisa (1506) Leonardo da Vinci

1,900,707

2.

The Starry Night (1889) Vincent van Gogh

1,598,654

3.

The Kiss (1908) Gustav Klimt

257,532

4.

American Gothic (1930) Grant Wood

96,117

5.

Las Meninas (1656) Diego Velázquez

32,375

6.

The Third of May 1808 (1814) Francisco Goya

22,155

7.

Salvator Mundi (1510) Leonardo da Vinci

14,932

8.

The School of Athens (1511) Raphael

10,047

9.

The Son of Man (1964) René Magritte

9,619

10.

The Ambassadors (1533) Hans Holbein the Younger

8,732

SUMMARY

The iconic Mona Lisa, painted by Leonardo da Vinci, which is exhibited at the Louvre Museum (Paris, France) is the most Instagrammed painting in the world, with 1,900,707 hashtags.

In second position with 1,598,654 Instagram hashtags is the Starry Night oil-on-canvas painting by Vincent Van Gogh.

The Kiss by Gustav Klimt (257,532) and American Gothic by Grant Wood (96,117) are among the other paintings with over 95,000 Instagram hashtags, respectively ranking third and fourth.

Rounding off the top ten is The Ambassadors painting by Hans Holbein the Younger and situated in the National Gallery (London, United Kingdom), with 8,732 Instagram hashtags.

INVESTMENT

Salman Haqqi, personal finance expert at money.co.uk, offers his guidance on what to consider before investing in paintings:

People are undoubtedly seeking ways to get more out of their money amid rising inflation and recent economic uncertainty, and so are evaluating potentially fruitful investment options. One of the alternative investment avenues they may find lucrative is in art.”

IMPORTANT FACTORS TO CONSIDER

  • Maintenance – A painting will only hold its value if it is in pristine condition – evaluate how you would store any purchased art and factor in variables such as sunlight exposure and room temperature/humidity.
  • Hidden costs – Investing in art is not simply a buying and selling process, there are various hidden costs you need to take into account during the transaction phase such as insurance, transportation, authentication and appraisal fees.
  • Consult experts – After hours of online research, you might feel like a seasoned art connoisseur but don’t be fooled by your own grandeur. Consult a professional art advisor for in-depth knowledge on what you are considering investing in and an educated valuation, so you don’t end up paying over the odds.

METHODOLOGY

Money.co.uk established a comprehensive list of the paintings considered to be the most famous in the world by using the reputable online sources ‘Time Out’ and ‘The Popular List’. Instagram was then used to discover how many hashtags each painting had.
Money.co.uk accounted for alternate names of each painting by entering several versions, i.e. #starrynight, #thestarrynight and #starrynightvangogh. Once the Instagram hashtag figures were collated for each of the respective paintings, they were ranked from highest to lowest based on the total hashtag sum.
The top 10 were presented in the final results table i.e. the ten most Instagrammed paintings in the world. All hashtag figures in the research are estimates.
Data for the research collated on Thursday 21st October 2021 and is subject to change.

For more art discoveries, click right this way: www.TheJournalix.com/tag/art/